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How to Add New, Keep the Old and Not Lose 12M MAU

TalkinRussianat ProductCamp 2021 · 2021-09-11..09-12
links:none on file
slides:none on file

Konstantin Malkov of Koshelek (Wallet) explains how to introduce new features while preserving existing ones for a product with 12 million monthly active users. He discusses balancing innovation and stability in a large-scale consumer finance app, focusing on product management decisions and practical strategies to avoid user loss during change.

AI-written summary · about

  1. 0:00Introduction
  2. 1:04Problem and current state
  3. 4:13Improvement strategy
  4. 6:39Search and navigation experiments
  5. 8:23Switching to new tab bar
  6. 11:15Redesigning home screen
  7. 16:31Wallet future and concept
  8. 19:40Summary and recommendations
  9. 20:42Q&A
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