Smeshariki Know How: How to Create Trendy Product Social Content
summary
A producer and digital marketer from the Smeshariki (Riki) team explains how to create trendy social-media content for a product brand. The talk covers practical approaches to producing viral or fashionable posts and campaigns for social networks, drawing on Smeshariki’s experience and digital-marketing techniques.
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chapters (8)
- 0:00Welcome
- 0:22Target audience
- 4:12Audience analysis tools
- 7:24Crossovers and their power
- 11:20Working with trends
- 14:33User content as future
- 18:24Content strategy evolution
- 20:53Q&A
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