How to Enter the US Market with a Team from Russia
summary
Alexey Novikov and Lyuba Karpova from Toloka.ai (Yandex) explain how to enter the U.S. market with a product team based in Russia. They cover practical steps for market entry, focusing on organizational setup and product management practices used at Toloka.ai to adapt and scale their service for American customers.
AI-written summary · about
chapters (15)
- 0:00Introduction
- 1:09Entering international market
- 4:21Investments and first sales
- 6:03Building US sales team
- 7:27Product changes for global market
- 9:32Team restructuring for growth
- 10:57US product limitations
- 12:01Key product directions
- 13:05Cold start problem
- 15:54Language testing for quality
- 17:17Lessons learned
- 21:53Sales cycle overview
- 24:43Current focus and clients
- 25:25Data monetization
- 27:09Q&A
related talks
43mEntering new markets — is it that hard to organize?
49mMyths About Entering the Asian Market
19mGlobal is the new norm: How SaaS companies prepare for global expansion
27mAchieving Product Market Fit
20mShipping Products When You Don't Know What they Can Do
34mGoing International
22mSoar: lessons from our start-up experience
11mInterview with Pilar Fernandez Hermida