Entering new markets — is it that hard to organize?
summary
Guidance for Russian IT companies on expanding into European markets, focusing on operational setup, choosing legal jurisdictions, and comparing taxes and running costs. The talk examines practical differences across regions and gives detailed comparisons for specific countries including the Baltics (Estonia, Latvia), Northern Europe (UK, Ireland), and Southern Europe (Cyprus, Portugal).
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chapters (13)
- 0:00Introduction
- 1:12Expansion strategy
- 3:23Local market research
- 7:25Organizational structure
- 15:26Foreign contract issues
- 17:16Setting up abroad
- 20:08European jurisdiction
- 23:44Europe specifics
- 29:12Common mistakes
- 32:50European success cases
- 35:40Asian market entry
- 38:51Asian cultural aspects
- 42:56Conclusion
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