Myths That Prevent Business Growth
summary
The talk examines common business myths that hinder growth, based on FRII Accelerator experience with 200+ IT companies. It analyzes specific cases around pricing and customer retention myths—e.g., “low price is our advantage,” “we can’t raise prices because of the market,” “we mustn’t lose any paying customers,” and the belief that simply getting large PR will solve growth problems—and explains practical lessons drawn from those cases.
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chapters (7)
- 0:00Introduction
- 7:15Client segmentation and unprofitable deals
- 13:47Revenue growth via price increases
- 18:05Marketing and PR mistakes
- 22:45Customer communication importance
- 27:46When to hire salespeople
- 30:20Testing growth hypotheses
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