Employer Brand: Weapon of Mass Destruction or Lifeline?
summary
Defines what an employer (HR) brand is, the problems it solves and how to tell whether an organization already has one. Describes a practical strategy for building or adjusting an HR brand: auditing current vs. desired identity, identifying strengths, changing communication approaches, and handling negative feedback.
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chapters (10)
- 0:00Introduction
- 3:22Hiring and growth problem
- 10:05Company perception analysis
- 13:56Building HR brand advantages
- 18:16Internal retention tools
- 25:49External communications and PR
- 32:52Employee engagement and culture
- 41:03Results and success metrics
- 47:10Long-term strategy and advice
- 53:15Q&A
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