Myths About Entering the Asian Market
summary
A software company describes its two-year effort to enter Asian markets, focusing on real differences from European and CIS markets. The talk covers market analysis, competitor and trend research, client and partner negotiations, and practical tactics and lessons learned for engaging Asian audiences and navigating cultural and business-specific challenges.
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chapters (8)
- 0:00Introduction
- 2:15First attempts in Europe
- 9:11Expanding to CIS markets
- 11:20Challenges in Asian markets
- 17:52Success in China
- 23:26Key lessons
- 31:22Hiring abroad
- 34:21Q&A
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