Practical transformation of a traditional corporation
summary
Examines how a traditional corporation views itself and its IT, contrasts the goals of a classic corporation with those of a Web-evolved company, and explains why they misunderstand each other. Discusses making the value of web-based IT visible within a rigid organization and practical ways to stay agile inside—and teach—an inflexible corporate structure.
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chapters (8)
- 0:00Start
- 3:52Innovation models
- 5:56Where changes come from
- 12:46What are custom letters?
- 14:12What do we do with them?
- 15:01Why are we doing this?
- 16:06What is a package?
- 19:52How was it done?
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