Soar: lessons from our start-up experience
summary
Soar evolves from Mappt mobile GIS into a “new atlas” platform after a paid adaptation lands in the US DoD IGAP program and runs operationally, which the team says saves millions by avoiding wrong turns. Practical lessons: pick a clear North Star, hire culture-fit people, design for simplicity, fund with customers, paid POCs, R&D rebates and other non-dilutive capital, assign IP to the company (patents are costly), and mind compliance and small paperwork details that kill deals.
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chapters (11)
- 0:00Introduction to Soar
- 1:08Lessons from prior experience
- 2:32Importance of the right team
- 4:13Power of simplicity in products
- 5:58Funding strategies for startups
- 8:27Choosing investors wisely
- 9:08Protecting intellectual property
- 12:14Small details matter in business
- 14:02Managing political and compliance risks
- 16:32CEO beliefs and final thoughts
- 17:38Q&A session
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