Minimum Lovable Product or How to Measure Love
summary
Defines a Minimum Lovable Product (MLP) as the release that proves users love—not just need—a product by solving a problem, exceeding expectations, and building a fan community. Recommends starting user conversations from day one, using communities for early testing (example: Sber Device), treating some early features as cautious “fake it til you make it” (with a preorder e‑mobile failure as a cautionary example), and measuring love with the 5 HEART metrics plus virality; notes MLPs cost more but are needed to stand out, illustrated by Cyberpunk’s 14 million sales and very low return rate (0.2%) as a trust signal.
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chapters (11)
- 0:00Introduction
- 0:44What is a tracker
- 1:27MVP vs MLP
- 3:36What is MLP
- 4:41Three steps to MLP
- 7:14MLP vs MVP differences
- 8:19Five love metrics
- 11:50Don't forget old users
- 13:15Six letters to measure love
- 15:06Emotional connection matters
- 16:33Q&A
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