Crafting the first mile of product experience
summary
Argues that the crucial win happens in the first 15 seconds: users are lazy, vain and selfish, so show not tell, use templates and presumptuous defaults (the devil is in the defaults). Gives concrete rules: preserve 50% of product focus for new users, make interfaces 90% familiar and 10% retraining, and bake ego analytics (likes, views) into the first mile. Cites Behance’s 12 million users, Periscope, Slack, Instagram and Stripe as examples.
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chapters (6)
- 0:00Introduction and journey
- 3:55First mile neglect
- 6:40Human tendencies in 15 seconds
- 10:29Simplicity and novelty
- 14:43Familiarity and innovation
- 15:45Human-centered design
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