The mobile-first strategies every startup needs to know
summary
Branch and Layer describe concrete mobile-first tactics: measure that 75% of visits are mobile while mobile conversion lags, apps convert twice as well so use mobile web plus SEO to drive cheap discovery, then an interstitial to deep-link with 20% off that installs the app and returns users to the same product page, use deep views and contextual links so every platform shows the right content, embed in-app messaging for empathetic support, and avoid broken experiences by always providing a usable landing page for every OS and entry point.
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chapters (8)
- 0:00Introduction and speakers
- 0:45Defining mobile first strategy
- 3:35Core mobile first fundamentals
- 7:07Messaging and empathy in mobile
- 10:12Unified customer experience
- 13:21Standing out in a bundled world
- 15:29Common mobile first mistakes
- 17:54Q&A and closing
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