Experiencing advertising: VR, experiential and more
summary
Argues that experience marketing beats ad networks by getting brands direct to consumers via platforms like Airbnb and Alfred, and shows concrete builds: 360° video and VR pieces that include walking the plank VR fear as a test case and “try-before-you-buy” Arctic sampling. Describes New York Times acquisition to rebuild ad innovation around VR/AR/chatbots, cites a Sony/Goosebumps chatbot that kept users engaged, warns AI can be unreliable at scale for multi-day events, and predicts retail personalization (fridge-camera + Pinterest partnerships) as the next big lever.
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chapters (11)
- 0:00Introduction to experiential marketing
- 1:03Experience platforms and direct consumer access
- 2:52Brand personality without screens
- 5:03Learning from VR and immersive experiences
- 7:13New York Times VR acquisition and storytelling
- 10:05AI and chatbots in experiential marketing
- 12:32AI in large-scale installations and retail
- 14:19Engaging customers via text messaging
- 16:09Choosing social platforms for brand storytelling
- 17:34Partnerships in experiential activations
- 18:17Direct consumer platforms and CPG brands
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