Industry Catalysts: How Agencies, Incubators and Investors are Accelerating AR
summary
Argues that agencies, incubators and investors are the practical route to revenue by connecting experimental AR tech to paying clients, remixing partner work into training simulations, realtor and retail simulators, running meetups/hackathons to seed teams, and getting investors to actively introduce portfolio companies to buyers. Cites an Audi sandbox with Kinect that had about 50–100 headset users but millions of 2D video views; notes many engagements start as paid educational lunch‑and‑learns while consumer headsets lag and enterprise/brand activations pay now.
AI-written summary · about
chapters (5)
- 0:00Introduction and speaker background
- 3:41Enterprise adoption gap in AR/VR
- 6:30Role of investors and incubators
- 7:56Agencies as industry connectors
- 9:22Shifting cultural perception of AR/VR
related talks
39mBig AR Talk: Three Innovators Discuss Unlocking AR's Potential
29mIs XR the Next Big Thing? Immersion, Collaboration, and More!
45mCreating augmented & mixed reality applications for the auto industry
36mBehind the VR/AR Hype: Actionable Advice Derived from Data
39mReinvigorating customer experiences: Are you ready for XR tech?
49mFuture games platforms – Exploiting the possibilities
20mExperiencing advertising: VR, experiential and more
21mWhat’s Next For AR?