Is Augmented Reality too Expensive for Business?
summary
Argues that AR becomes affordable only when treated as a product not bespoke projects: REFLEKT (founded 2012, ~60 staff) sells REFLEKT One to reuse CAD and manuals and convert existing content into AR, publish to iOS Android Windows and smart glasses, and reduce time from weeks to hours for app creation. Claims customers run global rollouts and multilingual maintenance training (vacuum pump maker publishes content in-house without vendor help), cutting reliance on computer-vision experts and slashing per-unit deployment cost.
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chapters (8)
- 0:00Welcome and introduction
- 0:45Is AR too expensive for business?
- 3:15AR adoption in industry
- 5:44Learning from automotive industry
- 8:41Scaling AR solutions
- 12:33Case study: Libelle pumps
- 14:20Reflect One platform demo
- 15:24Closing remarks
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