Bringing the New Reality to the Enterprise
summary
3M is rolling out a corporate XR program that already produces 10+ experiences across VR and a HoloLens AR prototype, builds reusable asset libraries to avoid $35k one‑off models, and uses quick 20–25 minute VR prototypes to get stakeholders into headsets fast. The program enforces a design language (visuals, UI, 360 spatial audio), centralizes communication across 55 countries, instruments every interaction for analytics pushed to Salesforce, and ties KPIs and reports to business outcomes so projects can prove measurable value.
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chapters (9)
- 0:00Introduction
- 2:05Building Advocacy
- 4:40Visual Consistency
- 5:22Design Elements
- 7:39Adding Context
- 8:21Building Prototypes
- 9:08Asset Libraries
- 10:43What Analytics Does
- 11:03Setting Realistic KPIs
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