Reinvigorating customer experiences: Are you ready for XR tech?
summary
Claims a practical 3D GAPS framework (Goal, Agency, Psychological safety) to decide when XR adds measurable value, not hype. Cites a $20 billion HoloLens 2 deal for soldier training, Walmart using VR to train 1.4 million staff, and AR lifting conversion rates up to 90%. Demos include Lenovo ThinkReality glasses with remote support, a Domino’s pizza configurator prototype, IKEA Place and Oculus/Rec Room social VR; PTSD exposure therapy shows nightmares resolved after about 13 weeks. Tools: Tilt Brush, Blender, Unity, Unreal.
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chapters (6)
- 0:00Start
- 14:33Domino's
- 16:59Rec Room with Oculus VR
- 21:36Intertidal exploration at Changi Beach
- 23:02YouTube Immerse by The Hydrous
- 29:32Treating PTSD
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