In the Boardroom. CMO's, CTO's and CMO's - and AR/VR
summary
AR/VR is framed around measurable deployments: a lightweight Zappar platform built as a 3MB embed versus Unity’s large bundles, published from the cloud and integrated with analytics and Salesforce. Deployed inside Shazam with 120M monthly active users. Case results: Engine service stations show an 11% sales uplift after adding zap codes; Carrefour/NBC records 3.8M zaps across 317k uniques; Woolworths achieves 1.37M activations averaging 74s dwell, saved over $1M in equivalent media spend and sustains ongoing engagement.
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chapters (9)
- 0:00Introduction
- 1:30The boardroom
- 5:08Whats coming
- 6:16ARVR
- 7:27The disruptors
- 9:05Brand ownership
- 10:27Analytics
- 11:48Campaigns
- 13:23Costs
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