AR for real-world search
summary
Blippar claims an image‑recognition platform with ~50 million users, 10,000 campaigns, 2,500 brands and 86,000 publishers, its logo appearing on ~12 billion products and 100 million print pages and generating over a billion interactions. A Pepsi test of 250 million cans yields a 1% conversion worst case (≈2.5M interactions). A L’Oreal Vogue campaign lets users try 40 nail shades, drives manufacturing of the top eight and reports a 15% sales rise. Blippar also enables 3D product checkout from catalogs.
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