What’s Next For AR?
summary
Claim: AR already goes mainstream because 2017 mobile hits plus ARKit/ARCore on ~1B phones create scale. Unity analytics shows hundreds of phone AR titles (Jurassic World Alive, Walking Dead Our World, upcoming Harry Potter), IKEA Place and Amazon AR View prove retail use, and a Yahoo Mail Home Depot Xmas AR unit doubles CTR. Unity Ads runs a DuckTales AR beta portal as an ad unit that works. Enterprise demos (Hololens tire + remote telepresence) succeed; smart glasses and AR cloud persistence remain multi‑year challenges.
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chapters (8)
- 0:00Introduction to AR
- 1:32The evolution of XR
- 3:53AR goes mainstream
- 6:41Consumer applications
- 8:36Enterprise AR solutions
- 9:34AR in advertising
- 12:21Future challenges
- 16:23Unity tools and conclusion
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