How Brands are Championing the AR Media Revolution
summary
Vyking unveils a lightweight 3D face tracking SDK with background segmentation and its own AR graphics engine, plus a real-time foot tracking for e-commerce that recommends shoe size. A proof video goes viral (>100,000 views, >2,000 comments) and integration into retailer apps is expected within six months. Claims include cutting return costs (roughly $10 lost per returned pair) and tackling a $50B global online footwear market ($18B US). Roadmap moves from face to full-body AR and social, persistent experiences via an AR cloud.
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chapters (5)
- 0:00Introduction and vision
- 3:21Face AR and brand adoption
- 6:33Foot AR for sneakers
- 10:15Full-body AR future
- 13:29AR headsets and digital fashion
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