Making it personal: The new consumer experience
summary
eBay claims it personalizes shopping by surfacing over a billion items through data and algorithms turned from prescriptive to predictive, rolling out a personalized homepage that aims to speed discovery. Research cited: 93% of shoppers want products that reflect them and getting personalization right drives a 10% lift in revenue; mobile influences 60% of GMV in Q1. The homepage is live in staged rollout, shows early promise but requires continuous iteration.
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