The mobile platform war: How to be cohesive and coherent on mobile
summary
Branch built a deep linking platform and shows concrete tactics to survive mobile fragmentation: use deep linking plus user-agent detection to serve tailored interstitials, provide reliable fallbacks for Facebook and WeChat in‑app browsers, and measure which channel actually opens the app. Covers platform moves — AMP, instant apps, progressive web apps — and how walled gardens block outbound links. Gives real integrations (Jet banners, Waze ↔ SpotHero, Yummly → Instacart) and a simple code pattern to get users into the intended app.
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chapters (5)
- 0:00Introduction
- 1:07Mobile fragmentation explained
- 3:15Why fragmentation persists
- 9:01Build your own fortress
- 12:52Summary and call to action
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