Opponent or teammate: How to approach new consumers

on YouTube ↗17m

" summary

HBO Sports treats live events as narrative engines, claiming live sports resists cord cutting and week-by-week releases build communal buzz. Shows like 24/7 and My Fight are designed to recruit nonfans by mining fighters’ life stories; a feature on Andre the Giant with Bill Simmons and work with Ezra Edelman on OJ demonstrate editorial criteria: filmmaker must have “something to say.” R&D tests VR/AR and drones for production and fan engagement, and data + social metrics inform commissioning rather than replace editorial judgment.

AI-written summary · about

" chapters (8)

1. 0:00Intro
2. 1:40Crossover to HBO
3. 3:08Cordcutting
4. 5:02Live sports
5. 6:22Westworld
6. 9:11Nostalgia
7. 11:05Programming
8. 15:08Technology

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