The Role of Product Management in Media
summary
Argues product leaders must adopt a change-oriented mindset as media pivots: Trolls World Tour earns more in three weeks on VOD than the original did in five months, Fortnite concert hits 12M live and 43M total views, Fall Guys gains 16M players in weeks, Spotify ingests ~400TB/day. Covers legacy dollars like a $12B retrans market, Nielsen limits, HBO Max platform deals (still missing Roku/Fire TV), and concrete KPIs to own: churn patterns, recommendation lift, and A/B testing infrastructure.
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chapters (10)
- 0:00Intro
- 1:20Five Things to Know
- 4:47New Platforms
- 8:12Old vs New
- 11:37Big Data
- 14:42Content vs Product
- 18:45Keeping it Fun
- 21:12Building Relationships
- 23:45Complicated Industry
- 26:27Different Media Types
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