Social Media - Did We Reach the Summit - Part 3
summary
Teams describe using Twitter and Facebook Connect to profile viewers and push VOD ads (example: detect a comedy fan via friends and serve comedy ads), partner with LA studios and universities to rebuild storytelling for emotional targeting, open a lab staffed by four people with Orange to prototype products, warn that Google reading email plus Maps can act as a global matchmaker, stress trust and privacy as business constraints, and recommend hiring a data scientist to turn data into actionable insights.
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chapters (10)
- 0:00Data-driven social media ads
- 1:50Storytelling for engagement
- 3:35Google as emotional matchmaker
- 5:47Privacy and trust in platforms
- 7:32User data ownership
- 8:36Privacy differences by generation
- 10:42Startups in social marketing
- 13:12Brand-startup collaboration
- 14:51Mobile vs. social spam
- 15:57Closing insights on data
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