Social Media - Did We Reach the Summit - Part 2
summary
Argues that community management drives conversion and business expansion, not just customer service, and that social succeeds when it supplies inspiration and proves that relationships matter. Cites LinkedIn’s decade of data to time marketing moments, Nielsen mining Twitter for TV ratings, civic crowdsourcing in Austin and Paris, Lifebuoy saving lives via social campaigns, and Dove’s “Sketches” reaching about 700 million views as proof that emotional content can scale even while measurable ROI metrics are still emerging.
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chapters (9)
- 0:00Community in social media growth
- 2:28Inspiration in community management
- 3:52Relationships in social strategy
- 5:18Emotional connections digitally
- 8:06Emotion into action for change
- 10:13Democratizing voices on platforms
- 12:01Inspiration versus business metrics
- 13:26Art and science in social marketing
- 15:29Dove’s self-esteem campaign
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