The Future of Journalism - Part 3
summary
Argues tablet apps matter but aren’t the whole answer: 15% of paid circulation comes from tablet editions with embedded video and easier one‑click purchases via app stores, yet app content resists sharing and paywalls choke discovery. Cites failed experiments—the Daily Telegraph site crashed after 13 minutes in 1994—and low engagement on longform multimedia (most viewers looked at pictures, few read Snowfall). Suggests bundles outperform single‑story sales, compares iTunes for news as unrealized, and notes surprising price context in India where a cup of tea costs double the newspaper.
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chapters (14)
- 0:00Future of journalism
- 0:41Tablet apps vs websites
- 2:03Brand visibility challenges
- 3:47Information dissemination shift
- 5:13Social media for journalism
- 6:17German media challenges
- 8:03Digital journalism struggles
- 9:28Monetization models
- 11:55Power of Snow Fall
- 13:18Bundling vs single stories
- 14:27Journalism in India
- 16:50Newspaper affordability
- 17:51Measuring digital output
- 19:15Q&A
