Innovation at The Guardian
summary
The Guardian frames innovation as product diversification to reduce reliance on volatile donations, noting over a million monthly supporters and that revenue follows news-cycle peaks and troughs. Successful propositions must be desirable viable and feasible plus anchored in editorial strength. Examples tested include a US-focused football engagement product, tools for travel more sustainably, and interventions to help people make better food choices; the push is practical: prototypes and partnerships aimed at measurable engagement and reduced revenue seasonality.
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