~/talk

What's next for the fashion publication?

on YouTube 25m
Talkat Web Summit 2018: Modum · 2018-11-05..11-08· [ux-and-product-design]

speakers

name:Mimma Viglezio
links:none on file
name:Kenneth Richard
links:none on file
name:Rachel Dodes
links:none on file

resources

video:https://youtu.be/C17j0TVQ4-w
slides:none on file

summary

Argues that fashion publishing shifts revenue from advertising to direct reader and service income, illustrating subscription-based model, events, education and job listings as real cash channels; cites a title that reverse engineers print after building 120,000 daily readers and sells out newsstands in Lisbon; describes a studio that now sells branded content, runs live streams that once crashed from a celebrity tweet, and sustains a team of 15 full-time staff.

AI-written summary · about

chapters (7)

  1. 0:00Introduction to session
  2. 1:07Future of fashion publications
  3. 4:01Brand vs content perspectives
  4. 10:01Building The Impression model
  5. 13:32New revenue streams
  6. 19:20Changing consumer preferences
  7. 23:40Audience engagement strategies

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