Why are we building the new Digital-only web3 Fashion?
summary
Fabricant launches as the first digital‑only fashion house (2018) and builds a blockchain minting platform in 2021 that lets users mint, trade and attach AR and metaverse wearables; claims the digital fashion market hits $150B by 2027. Garments are produced ready for Unreal Engine, CLO 3D, Snap AR and have proven commercial pull — a Weekday glasses twin sells more digital units than physical, Tommy Hilfiger runs a Spatial multiplayer world, Vogue cover items mintable, and a remix program nets hundreds of creator submissions and NFT sales.
AI-written summary · about
chapters (10)
- 0:00Digital-only web3 fashion intro
- 1:04What Fabricant does and web3
- 3:53Fabricant’s platform and blockchain
- 5:42Unique collaborators in fashion
- 7:06Brand collabs in web3 examples
- 10:41Vogue and Caterpillar projects
- 13:09Retail innovation with digital/web3
- 14:57Empowering creators via remix
- 15:17Primal Rave collection story
- 18:16Call to action and future
