How brands can use new Web3 technologies

on YouTube ↗23m

" summary

H&M builds a virtual showroom in 12 weeks and repurposes it as a concert venue developed in eight weeks for a P‑pop band, attracting 11,000 attendees from 61 countries who spend an average of 12.51 minutes in the space; the event reaches 48 million with minimal media spend and posts an NPS of 98.2 and 94% intent to buy future virtual tickets. Also ships a Roblox experience (Lootopia) teaching circular fashion and plans mixed‑reality filters and immersive commerce tests.

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" chapters (5)

1. 0:00Web3 introduction
2. 2:04Defining Web3 impact
3. 7:25Flat to immersive web
4. 17:01Social media to gaming
5. 20:47Key takeaways

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