w3.vision x DMEXCO 2023
as the organisers put it
DMEXCO is where the digital economy meets the future. Join top decision-makers in Marketing, Innovation, Agencies, Commerce, Tech & Media on 23–24 Sept 2026. Don’t miss it.
| title | author | length |
|---|---|---|
| The State of Web3 in 2023 | Vicktoria Klich | 14m |
Overview of 2023 Web3 that names concrete wins and losses with numbers and products rather than buzzwords The metaverse had low engagement in Centraland and… | ||
| Web3: Lost in Translation | Jürgen Alker | 12m |
Maps 13 emotional stages people cycle through when adopting Web3 over roughly two and a half years, naming ignorance, disbelief, insecurity, excitement, a May… | ||
| The Next CHAPTR for Media & Entertainment | Philipp Nastaly | 14m |
CHAPTR is building White Mirror with 14 film professionals aiming to produce a first completely AI-generated feature film, and argues generative AI will make… | ||
| Gaming, AI, and Interoperability - What's Next for Web3? | Robby Yung | 17m |
Animoca Brands reports using generative tools to cut art and code costs: Skybox AI (Blockade Labs) produces 360° environments from text, Rosebud AI generates… | ||
| The Power of Engagement | Nadini Sathiyarajan | 33m |
Argues that blockchain activation works because it creates ownership, not just attention: NFTs and POAPs act as proof of attendance and collectible proof that… | ||
| How brands can use new Web3 technologies | Jan Gutkuhn, Oliver Lange | 23m |
H&M builds a virtual showroom in 12 weeks and repurposes it as a concert venue developed in eight weeks for a P‑pop band, attracting 11,000 attendees from 61… | ||
| AI for Brands | Johannes Plass, Burkhard Müller | 14m |
Mutabor launches version 1.0 of an AI tool that generates images strictly in a brand’s visual style by training brand-specific models on existing assets, so a… | ||
| AI or the Metaverse - What should brands bet on? | Iskra Velichkova | 40m |
Platform uses of AI go beyond hype: Kleinanzeigen deploys machine learning for fraud detection for ~10 years and clusters listings so 60% of users ship (local… | ||
| Loyalty in Web3: A Lufthansa case study | Steffen Boller, Philipp Weiling | 17m |
Uptrip is a gamified loyalty app that lets passengers scan boarding passes into personalized digital trading cards, optionally mint cards as NFTs on Polygon… | ||
| Hedging Against Disruption: Using VC to understand Web3 | Martin El Khouri | 14m |
Bertelsmann Investments runs B3‑THE HUB as a corporate VC play that already allocates over 40 million euros to web3 startups, using a three‑pillar method: fund… | ||
| Why are we building the new Digital-only web3 Fashion? | Nirmala Shome | 19m |
Fabricant launches as the first digital‑only fashion house (2018) and builds a blockchain minting platform in 2021 that lets users mint, trade and attach AR… | ||
| Navigating Web3: Jägermeister's Journey | Susanne Wehr, Richard Petrich | 14m |
Jägermeister builds a two-version digital ambassador — a daytime and a nightlife avatar — and launches it with a Hape partnership that puts branded parties in… | ||
| Loyalty Reinvented: How NFTs are Transforming Brand Engagement | Anne Greul | 15m |
Moonblock's market-intelligence approach claims brands gain behavioral data by linking on-chain activity to CRM records and shows real outcomes: AirBaltic… | ||
| How Regulation Can Foster Financial Innovation | Nele Wollert | 15m |
The talk explains how the German electronic securities law (eWpG) and related regulations will influence financial markets by enabling tokenized securities and… | ||
| How to Capitalize on a Decentralized Future | Feliks Eyser | 38m |
Argues that current market is ideal to buy low and cites Ethereum metrics — 30–70% annual transaction growth and ~4% staking yield with a PE-like multiple… | ||
| The Journey of the First NFT-Funded Race Car Driver | Laura-Marie Geissler, Vicktoria Klich | 19m |
Laura-Marie Geissler describes how she financed her racing career by launching an NFT collection through the LMG Racing Club, explaining the project’s history… | ||
| Art & Web3 | Annette Doms | 13m |
Argument: NFTs are a digital file plus a non‑fungible token and smart contract that enable certified ownership and membership rather than mere images. Examples… | ||
| Unleashing Creative Potential: Art, Tech & Charity | Andreas Berghammer | 14m |
Built a time‑locked, 24-artist advent calendar that mints one daily file with an automatic reveal and a slider for voluntary donations, routing funds… | ||
| Embracing Tokenization as a Lever to Digitalization | Thomas Choi | 10m |
A prototype uses NFTs as access tokens combined with smart contracts and cloud web services to replace clonable RFID badges; an office break‑in using copied… | ||
| Navigating the Regulatory Turbulence of the Web3 Wave | Peter Grosskopf | 39m |
MiCA already reshapes compliance but leaves NFTs fuzzy — regulators scope tokens case‑by‑case and flag governance or brokerage links that trigger supervision… | ||
| Cybersecurity in Web3 | Marina Khaustova, Matthias Niehoff | 31m |
Claims that on-chain visibility lets teams move from reactive cleanup to prevention: blockchain analytics watches transactions, trains AI to flag odd flows and… | ||
| Unmuting Your Web3 Community | Alek Hannessian | 11m |
Ethermail claims to turn wallet addresses into inboxes (example: 0x@ethermail.io), running on standard IMAP/SMTP with end‑to‑end encryption and short-lived… | ||
| The Relevance of Web3 for Building Love Brands in the Experience Age | Katarina Preikschat | 13m |
Argues that blockchain (distributed ledger) gives brands three concrete tools — proof of authenticity, self-managed digital identity and digital ownership —… | ||
| The Web3 Opportunity for Brands | 35m | |
Brand teams describe concrete wins: a 300-piece generative art drop on Art Blocks that sells out in 20 minutes and racks up millions in secondary volume; three… | ||
| How brands can successfully navigate the Web3 maze | Sergio Silva | 11m |
Fireblocks launches an embeddable non-custodial, seedless SDK wallet that uses MPC-based key management, node infrastructure and KYT/KYC to cut regulatory and… | ||
| The Next Generation of Lifestyle and Gaming | Thanh Dao | 24m |
Argues that brands should stop building static showrooms and start shipping measurable, repeatable game loops: chooses the customizable Nemesis platform so… | ||
| The Tokenization of the GmbH | Christoph Jentzsch | 14m |
Tokenize.it issues an ERC‑20 token on Ethereum mainnet that a German GmbH links to real shareholder economic and information rights by a public promise under… | ||
| WEB3LEX - the virtual law firm | Oliver Scherenberg | 14m |
A LinkedIn chat turns into a live service: an online, free international knowledge base for web3 legal and tax questions paired with bookable, pre‑paid… | ||
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