The Power of Engagement
summary
Argues that blockchain activation works because it creates ownership, not just attention: NFTs and POAPs act as proof of attendance and collectible proof that brands can build on, with POAPs seeing millions of POAPs minted and Sorare scaling to 5 million users across 300 partner clubs by offering one‑off rewards (meet players, unique experiences). Tools used include NFTs, Discord/Twitter for sentiment KPIs, gamification and Internet Computer’s decentralized hosting for user-owned data and on‑chain certifications that already drive growth and co‑creation.
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chapters (17)
- 0:00Welcome
- 1:27Traditional vs digital engagement
- 3:33Turning customers into advocates
- 4:38Digital collectibles value
- 6:20Blockchain infrastructure
- 8:06Adopt web3 now
- 8:51Measuring engagement on-chain
- 11:22Gamification in engagement
- 13:09Building communities via ownership
- 15:59Gen Z vs Alpha engagement
- 17:40Proof of attendance for loyalty
- 21:14Education in web3
- 23:00Future of brand loyalty
- 24:47Engaging super users
- 27:56Co-creation with Gen Z
- 29:48Web3 adoption tips
- 32:39Q&A
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