Unmuting Your Web3 Community
summary
Ethermail claims to turn wallet addresses into inboxes (example: 0x@ethermail.io), running on standard IMAP/SMTP with end‑to‑end encryption and short-lived encryption keys stored on‑chain while emails themselves stay off‑chain. Product split: a wallet‑to‑wallet inbox and a MailChimp‑style enterprise suite that segments by on‑chain holdings and activity. Live metrics: >500k users, 50+ projects live, 100 signed, ~20 launches/month; DuckDAO shows >30% read rates and top cohorts average >50% reads and ~30% daily usage. An ad marketplace targets verified wallets with opt‑in token rewards.
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chapters (13)
- 0:00Introduction
- 0:24Web3 Status Quo
- 1:57Disengage
- 2:51Traditional Communication
- 3:01Partnership
- 3:24Email King
- 3:40Email Problems
- 4:04Communication Landscape
- 5:54Business Pillars
- 8:50Email Protocol
- 9:46Current Market
- 10:10Case Study
- 10:32End User Experience
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