Loyalty in Web3: A Lufthansa case study
summary
Uptrip is a gamified loyalty app that lets passengers scan boarding passes into personalized digital trading cards, optionally mint cards as NFTs on Polygon via MetaMask and trade them on OpenSea without Lufthansa needing to build marketplaces. Completed collections redeem for concrete rewards — Wi‑Fi vouchers, lounge access, status, or a €50 booking voucher — and the project reports 30,000 users and 100,000 boarding passes scanned so far, with royalties and third‑party partnerships enabled by standard token mechanics.
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chapters (9)
- 0:00Loyalty in Web3 intro
- 1:27Traditional loyalty pain points
- 4:18How Web3 addresses loyalty challenges
- 7:07Uptrip app features
- 9:36Blockchain in Uptrip
- 10:57NFT loyalty benefits
- 12:25Secondary markets & partnerships
- 13:30Future expansion and community growth
- 15:17Uptrip results & next steps
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