Community Engagement In Our New Web
summary
Companies add NFTs to marketing via an SAP Maris integration that issues drops and a two‑NFT NFT hunt which unlocks rewards; a travel layer‑one Camino Network runs on 100 validators and counts 200 partner brands while hackathons produce 48‑hour PoCs (decentralized reviews) and a 2,250‑person industry event seeds B2B co‑creation. Celestia offers modular data availability to let builders launch rollups and focuses on getting the first 100 users. Pain points: education, bot and token‑hunter fraud, and converting habit‑forming mini apps into real trust.
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chapters (10)
- 0:00Community engagement introduction
- 1:27Panelists and focus areas
- 3:33Chain for Travel’s blockchain
- 6:03Celestia’s modular blockchain role
- 9:13Web3 community challenges
- 11:23SAP’s NFT tool for loyalty
- 13:32Tech versus corporate users
- 15:17Physical events impact
- 17:01Web3 engagement strategies
- 18:47Web3 communities’ future impact
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