From Pixels to Narratives: Exploring the Impact of Storytelling and Community on Web3
summary
Explains how seeding IP to a community turns a niche NFT into a global brand in weeks, not decades, citing a partnership roster (Gucci, Adidas), an acquisition of Blur Studios to build the Other Side metaverse, and over 900 Made by Apes businesses now selling apparel, drinks and more. Argues gaming + interoperable identity drives adoption, details plans for ApeFest in Hong Kong and playable experiences that aim to hide wallet friction and make web3 onboarding as simple as dropping in a CD once was.
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chapters (7)
- 0:00Introduction
- 3:13Yuga Labs in Asia Pacific
- 8:12Community building in IP
- 17:54Top-down brands synergy
- 22:12Yuga Labs projects
- 26:34Future of web3 content
- 30:07Q&A
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