How To Market Web3 For Broader Audiences & Young Generations
summary
Panelists argue that growth comes from concrete tactics: use play-to-earn games (Axie Infinity cited) and NFT drops to create onramps, publish raw, short-form content for Gen Z (defined as up to 24–25) on TikTok and YouTube, and funnel engaged users into Discord/Telegram communities and paid creator products. Claim: word-of-mouth drives ~88% of investments, so influencer-led, value-first education reduces scam risk. Practical moves include simple UX (LetsExchange.io–style swaps), gamification, cheaper ad buys in bear markets, and on‑the‑ground projects like the El Salvador documentary.
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chapters (12)
- 0:00Marketing Web3 to younger audiences
- 1:13Mass adoption barriers for youth
- 3:20Educating Gen Z with gamified content
- 5:48Play-to-earn games and crypto adoption
- 8:19Community and influencers in Web3
- 11:53Trust and transparency in crypto projects
- 14:43Community growth and ambassador programs
- 17:36Building Web3 communities
- 19:05Bear market vs mass education
- 21:11Millennials vs Gen Z marketing
- 23:58Creative content creation in Web3
- 25:04Closing remarks
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