Marketing your Web3 project

on YouTube ↗17m

" summary

Covers concrete Web3 marketing tactics and live examples: Coca‑Cola NFT mystery box sells metaverse jackets for charity and gates concert and physical-good access; Renault Dual custom showroom runs a customization leaderboard where the leaderboard top 10 get 3D printed models and crypto wallets; Starbucks loyalty on Polygon issues NFTs as rewards; use influencers selectively (MrBeast drove engagement for Star Atlas; CryptoWendyo for trading audiences), token gating, social tokens, Sandbox/Decentraland land activations and Ready Player Me avatars.

AI-written summary · about

" chapters (11)

1. 0:00Web3 project marketing intro
2. 1:00Choosing influencers
3. 3:03Why your project is truly a Web3 project
4. 4:06Top 5 Web3 marketing use cases
5. 6:15Rewarding fans with NFTs
6. 7:58Loyalty via metaverse activations
7. 10:27User content as NFTs
8. 11:53Starbucks Web3 loyalty
9. 13:59Metaverse marketing
10. 15:42Virtual concerts & experiences
11. 16:48Closing & Q&A

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