Tokenising the Billion Dollar Influencer Industry
summary
A platform issues per-celebrity experience tokens on Binance Smart Chain that unlock governance, staking, gated access and micro-experiences—fans vote on outfits, contribute lyrics, join studio sessions, and co-create artwork; a voice/prompt AI turns shared dreams into images and mints dream-to-NFT auctions with proceeds split between fan and celebrity. Aros Media partnership claims access to 300m subscribers and an ambassador with 75m Instagram followers. Core promise: non‑crypto onboarding and live prototypes exist but wide adoption and revenue splits remain unproven.
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chapters (9)
- 0:00Introduction
- 1:53Social media interaction problems
- 3:20Fan-influencer engagement
- 5:30Platform features for creators
- 7:18AI-powered NFT celebrity engagement
- 9:29Go-to-market strategy
- 10:57India’s celebrity ecosystem
- 12:03Revenue sharing flow
- 13:12Q&A
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