Onboarding the next billion users with blockchain marketing
summary
Panel shows concrete tactics: product-first use cases (digital property tied to acquire real-world locations) and UX that hides keys and wallets to remove onboarding friction. Marketing leans on community stakes and micro-influencers rather than hype. One platform already reports 20 million registered users. AI runs repeatable engagement — an AI agent with its own wallet automates giveaways and payouts (initially human-checked) to cut community workload. Regulatory and employee-status limits remain unresolved.
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chapters (29)
- 0:00Blockchain marketing intro
- 1:11Barriers to blockchain adoption
- 3:57Onboarding friction in web3
- 4:38Web3 vs web2 marketing
- 6:47Real-world utility in campaigns
- 7:53Influencers in web3 growth
- 9:40Marketing in bear vs bull
- 12:05Attracting and retaining users
- 15:39Sell solutions not web3
- 16:45Building the right team
- 17:49Education vs abstraction
- 19:31Mainstream media promotion
- 20:27Panel conclusion
- 21:10AI and web3 intro
- 22:56AI for user engagement
- 25:25AI community automation
- 27:31AI as brand ambassadors
- 28:32AI impact on communities
- 31:44Personalized AI marketing
- 33:30AI content creation
- 34:55Change management with AI
- 35:58AI future and jobs
- 37:22AI dark sides
- 39:08AI tools for beginners
- 41:18AI as groundwork tool
- 43:06Data advantage in AI
- 44:32AI opportunities for small
- 45:15AI open vs gated future
- 47:03Ethical AI content labeling
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