Why Don’t We Onboard Users with Their Social Context?
summary
Claim: web3 still suffers from cold start persists because wallets are identifiers without interests, and fractured chains and smart-account varieties fragment user data. Evidence: CryptoKitties causing Ethereum congestion and Base’s Onin Summer Stories podcast both raised transactions by driving engagement rather than payments. Product: a prototype called plurality builds self-custodial interoperable profiles that pull consented signals from wallets, Web2 accounts and NFTs, store them on decentralized storage, and expose domain profiles (music, work). Observation: airdrops become airdrops as acquisition because platforms lack contextual onboarding.
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chapters (8)
- 0:00Social onboarding challenges
- 1:55Web 1.0 to profiles and personas
- 3:40Profiles contextualize and personalize
- 9:22Siloed internet cold start
- 11:31Web 3 promise and limits
- 13:15Wallets fail to capture context
- 16:24Engagement drives transactions
- 18:10Smart profiles for open web
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