NFTs for Businesses
summary
Panel argues NFTs move beyond art into concrete business plumbing: tracking supply chains (IBM Food Trust example for ethical sourcing), tokenizing real estate (Mantle + Deyaar collaboration), and running loyalty/membership programs with on-chain airdrops tied to customer accounts. Claim is adoption is the bottleneck, so businesses should hide wallets behind username/password gateways and accept some custody tradeoffs to onboard users. Several live deployments and pilot investments are cited; overall thesis: tech works, volumes and mainstream UX lag.
AI-written summary · about
chapters (6)
- 0:00NFTs introduction
- 4:00NFTs: dead or evolving
- 10:31Digital ownership challenges
- 13:00Business value of NFTs
- 19:20NFTs solving problems
- 20:44Future of digital ownership
related talks
31mNFT - From Niche To Mass Market
21mPaving the Way for Adoption of NFTs to the Mainstream
26mNFTs: Treasure In The World Of Gaming
33mQ&A: Why businesses should build on public blockchain
28mNFTs & The Collaboration Economy
16mThe Future Of NFTs - Disruption Is Coming
32mWhat’s Next in NFTs’ Wide Open Future
21mNFTs - Digital To Physical Roundtrip, Bringing The Metaverse Back To Reality