AI or the Metaverse - What should brands bet on?
summary
Platform uses of AI go beyond hype: Kleinanzeigen deploys machine learning for fraud detection for ~10 years and clusters listings so 60% of users ship (local trade is ~40%); OTTO runs 110 AI staff across 25 developer teams and launched a shopping assistant in July; Journee is an AI‑born immersive web company pushing spatial computing for product visualization ahead of Apple Vision Pro. Reported wins include 94% conversion uplift from 3D assets on Shopify; speakers flag bias, energy and hyper‑personalization risks.
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chapters (21)
- 0:00Intro
- 1:20Is this working
- 4:25il
- 5:50Advantages for eCommerce Brands
- 8:30Consumers
- 9:30How to create that
- 14:37Long distance connections
- 15:44Customer experience
- 17:35The Metaverse
- 19:25AI
- 20:19How would you use AI
- 21:58Hyper personalization
- 24:11How to approach metaverse
- 25:34Apple Vision Pro
- 27:20AR
- 28:29First mover or waiting
- 30:19Sustainability affordability
- 32:10Bias of AI
- 33:45What should brands invest in
- 35:48The consumer market
- 37:54Conclusion
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