The Journey of the First NFT-Funded Race Car Driver
summary
Laura-Marie Geissler describes how she financed her racing career by launching an NFT collection through the LMG Racing Club, explaining the project’s history, her approach to building a strong community, and how NFTs enabled independence from traditional sponsors. Vicktoria Klich contributes Web3 perspective on blockchain, Metaverse and NFT adoption, drawing on her experience running a Web3 fund, media house and co-working/event spaces to discuss industry insights and community-building strategies.
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chapters (12)
- 0:00NFT-funded racing intro
- 3:07Sponsoring challenges
- 4:34Why NFTs for funding
- 5:38Community reactions
- 7:01New project beyond NFTs
- 8:45How fans support
- 10:10Community in motorsport
- 11:55Lessons and adjustments
- 13:38NFT challenges in Germany
- 15:03Innovative funding drivers
- 16:49Balancing racing and community
- 18:14Risk and change
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