Interview with Michaela Lallouz
summary
Claims that Twitter remains the biggest Web3 platform while LinkedIn is catching up, with creators reposting everywhere; practical tools cited include Twitter Spaces and Discord for finding builders and advisors. Predicts gamification of IP (OD Labs example) as high-impact, cites Reddit onboarding 50 million users via “digital collectibles” without exposing NFT mechanics. Gives concrete failures: Porsche’s inauthentic NFT push flops, Chris Brown’s drop sells ~30, and Instagram’s limited NFT feature quietly gets pulled. Advises prioritize existing community plus native Web3 channels.
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chapters (9)
- 0:00Introduction
- 1:45Is Web3 still a gimmick
- 3:50Gamification
- 5:00Features
- 6:50NFTs
- 8:50Community vs NFT
- 11:30IP
- 13:00Twitter Spaces
- 14:30Instagram NFT
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