Interview with Pilar Fernandez Hermida
summary
Claims that 95% fail at commercialization and that product-first methods break in healthcare lead to a different approach: a market-driven go-to-market framework from i-Expand that reverse-engineers where to sell, who pays, and how to get paid. Tools include commercial due diligence, situational strategy instead of static MBAs, and an academy that has 450 companies trained. The result: tailored GEO GTMs, reduced launch risk and a focus on replicable revenue rather than vague scalability.
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chapters (7)
- 0:00Introduction
- 1:45Market-driven expansion
- 3:11Healthcare impact
- 5:20Go-to-market strategy
- 7:28Business focus
- 9:14Commercial due diligence
- 10:37Entrepreneurship adaptability
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