Growth Marketing - how to build your company's growth
summary
Argues growth starts after product market fit and gives concrete thresholds, workflows and tools: test hypotheses weekly, log experiments in Google Sheets or Trello, and run event A/B tests with Mixpanel or Firebase. Shows the product-market fit: >40% would be very disappointed rule, uses the AARRR funnel (acquisition, activation, retention, revenue, referral) to find leaks, recommends the ICE scoring (impact, confidence, ease) to prioritize ideas, and notes typical metrics like ~10% activation, ~2% pay rate and ~70% experiment failure rate.
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chapters (13)
- 0:00Intro
- 2:44How marketing schemes work
- 5:00Product market fit
- 6:24Customer centricity
- 8:24Strategy
- 10:54How to start
- 16:46Measure everything
- 18:20Experiment
- 23:15Prioritization
- 29:50Analytics
- 30:40Growth Master
- 31:40Questions
- 37:50Experiments
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