Making mistakes and building products from 1st to 30M users
summary
A product-first process: watch real user sessions with FullStory and TestFairy, segment with Google Analytics and Firebase Analytics, run A/B tests via Mixpanel and Firebase Remote Config, and send timely pushes with Firebase Cloud Messaging. Measure specific KPIs (files uploaded, rides bundled) not just MAU. Remove signup walls — 85% drop on signup and switching to order-first flows yields 60% increase in conversion. Mobile attention is tiny, about 3 seconds to impress, so onboard fast and iterate.
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chapters (20)
- 0:00Introduction and energy warm-up
- 1:31From corporate to startups
- 2:37Growing from 10 to 1.5M users
- 4:05The first product failure
- 6:58Developer vs product owner
- 9:13Hiring wow people
- 10:20Why developers should care
- 11:49Observe users first
- 13:14Define your user profile
- 14:37Find where users hang out
- 16:04Pick the best niche
- 17:28Tell your story not features
- 18:36Splash screen vs call to action
- 19:38Remove sign-up walls
- 20:43Simple onboarding
- 21:03Measure with KPIs
- 21:45Experiment with A/B testing
- 22:48Communicate changes effectively
- 24:12Pivot and shift direction
- 25:42Embrace failure to succeed
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